Introduction: With the surge in the popularity of trendy toys, another similar toy category, collectible model toys, has also begun to break into the mainstream, experiencing rapid growth in the number of players and market size. Among many model toy companies, Guangzhou Jia Yi Culture Development Co., Ltd., established in 2019 (hereinafter referred to as ‘Jia Yi Culture’), has distinctive products. They have not only established the collectible transforming robot brand ‘Cang Wang Ge’ (CANG-TOYS), but also jointly invested with Yuan Ye Culture to create the authorized assembly model brand ‘Chuang Shi Mo Wang’ (MODOKING). Grasping both licensed and original IPs is essential for the ‘collectible model toys’ category, which is based on animations, films, and games and highly dependent on IPs. Jia Yi Culture focuses on IP reserves, taking into account both domestic and foreign IPs, while also aiming to build a systematic matrix of original transforming robot IPs. In terms of foreign IPs, the recent new product of Chuang Shi Mo Wang, ‘Batman: Dark Knight’ version of Batman assembly series, has obtained the official authorization from Warner DC. It refers to the image and appearance of Batman’s vehicle from the classic DC movie ‘Batman: The Dark Knight’ and has been commercialized as a pre-painted 1:12 scale assembly model product. The product includes a pre-painted head sculpture of a real person, a bat searchlight that can project the Batman logo on the wall; the Batman car reproduces the function of storing Batman’s motorcycle, can carry a 1:12 scale figure, and restores the famous scene of Batman driving the car, recreating the legendary posture of the hero of Gotham! Chuang Shi Mo Wang launches new 1:12 scale ‘Dark Knight’ version of Batman assembly series products (under review). On the domestic IP front, the Lie Ying·Ying Bao·J16 version of the three-transforming robot, a new product of Cang Wang Ge, is authorized by Aviation Cultural Creation and GAC Motor. It integrates the elements of the popular light-run Ying Bao, fighter jets, and cheetahs. It appeared in the comic ‘Transformation Creation Era of Dragon Soul Fighter’ co-created by Aviation Global and Yuan Ye Jia Yi. Jia Yi has highly restored its appearance with a novel design style, perfectly showcasing the Chinese automotive industry and Chinese military strength. The delicate painting texture highly restores the appearance and color matching of Ying Bao light-run and J16 fighter jets, combined with screen printing and color separation to optimize detail texture, enhancing the visual level of the product. And the ‘Transformation Creation Era’ (TRANSAGE) series is also one of the original transforming robot IPs created by Jia Yi Culture, along with ‘Transformation Creation Era of Ying Long Guard’ and ‘Transformation Creation Era of Chi You God’ and other systematic matrixes, with commercial operations such as content and character products. Cang Wang Ge – ‘Transformation Creation Era of Dragon Soul Fighter’ Lie Ying HUNTPOW (under review) Collectible Robot Transformation Enhances Collectability. In addition to IPs, collectability is another major feature of model toys.
To enhance the competitiveness of products, Jiyi Culture has chosen the production track of collectible transforming mecha toys, which has relatively complex production processes and higher thresholds. It has launched the up-and-coming brand Cangwan Pavilion. Recently, it will launch new products such as the self-owned IP ‘The Age of Transformation – Yinglong Guard’ Holy Dragon Yanjun combined mecha series – Jianyi, and ‘The Age of Transformation – God of Chiyou’ large and small scale Chiyou God of War combined mecha. Cangwan Pavilion – ‘The Age of Transformation – Yinglong Guard’ Holy Dragon Yanjun combined mecha series – Jianyi (under supervision). Cangwan Pavilion small-scale Chiyou God of War combined mecha and individual member humanoid models (under supervision). The new combined mecha products in this series have the following characteristics: They are all composed of different numbers of individual mechas, with significant volume and novel design styles. Each individual member has three transformation forms, and their body characteristics are also unique. With multiple joints movable, the modeling postures are more powerful and vivid, greatly enhancing the playing experience. In addition, the product has rich pad printing details, the paint surface has a delicate texture and high strength. The head of the large-scale Chiyou combined mecha even has a luminous detail function, presenting a rich visual effect. It can be combined into a giant combined form or played with individually in transformed form. The gameplay is flexible and has good collectibility. Cangwan Pavilion – ‘The Age of Transformation – God of Chiyou’ Chiyou combined mecha – large-scale series – Chiyou combined (under supervision).
Chinese Trendy Toy Company Launches Multiple Collectible ‘Hit Products’
Introduction: With the surge in the popularity of trendy toys, another similar toy category, collect[...]